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Design Philosophy

By designing human-solution interactions, designers can take an active role in defining a purposeful experience for the user. Designers must pursue the user's core need, empowering our organizations, by facilitating a multidisciplinary perspective, embracing mounting constraints, and communicating our designs with clarity to our stakeholders.

My Work

Strategic Design; Vision to Implementation

As Ethos, a direct-to-consumer life insurance company, started on a path towards IPO, it became important to understand how the product could evolve in ~2 years. This project looks at how my vision for end-to-end life insurance product aligned stakeholders, affording the product team to rely less on last minute ideas and focus more on long term identity. As a result, I was able to directly impact and execute-on four key areas across the user experience.

Needs Based Coverage Selection

Despite great sunk cost, users will drop off if they are unable to comprehend how their inputs produce the given result. Therefore, to help a life insurance business succeed, the user needs to understand how much coverage they need and what trade-offs reducing coverage may be creating. This project reviews the design evolution to help users build confidence in their coverage recommendation.

Insurance Integration

As the major pharmacy price aggregator for medications, GoodRx is rapidly expanding into the broader healthcare space. One area of focus has been integrating insurance as a way to provide greater transparency across pricing options in order to build trust with users. This piece will highlight the process utilized and rollout plan identified in order to add insurance into GoodRx’s price comparison for users researching their prescriptions, giving them a holistic view of all their payment options.

Account Redesign

Ladder is made up of three major components; the sell, the task, and the relationship. The problem is that we have spent all of our time working on how we can sell our users and how to help them complete the task, but we have let the ongoing relationship fall to the wayside. This piece focuses on why and how I updated the account experience, which leads to a more clear and scalable solution, bringing the relationship up to speed.

Ladder Rebrand

Over the last three years, Ladder has focused on a brand filled with delight. Everything from the layout to the tone was centered around making life insurance more approachable. As the system became more complex, and we learned from each new user interaction, we decided that it was time to enhance our brand identity, therefore implementing a more profound user experience.

Idealism

Asking "what could be" is a driving force in my design process because it defines all possibilities, challenging my creativity without limits.

Pragmatism

Real solutions are carved out of defined spaces, which includes target users, a definition of success, and design's impact on ROI.

Latest Tid-Bit

Featured

Oct 26, 2019

Small Changes, Big Impact. #Payments

Oct 26, 2019

Every designer’s goal should be to prove how their designs, big or small, contribute as returns for their business. Whether a project is focusing on functionality or delight, this is always our mission because it validates that design can be a differentiator and that we, individually, are experts of that differentiation.

Thinking

Taking the time to frame the problem, understanding how human beings perceive and experience the issue, lays the foundation for my success.

Doing

There are an infinite number of options, but sketching, competitive analysis, and user testing are my key methods for finding truth.

Learning

Without feedback we might all be lost. Bringing in other perspectives and getting user data allows me to discover new possibilities and iterate.

A Bit About Me

I am a UX Designer and Design Strategist. I have a Masters in HCI and design, but I'm definitely still learning everyday.

At work, I seek out and am stimulated by challenging problems. I am process and outcome focused, keeping both high level and detailed objectives in mind. I tend to be fearless in the face of unknowns, always trying to answer the 'why' by doing.

Beyond the screen, I am a purpose pursuer, always searching to grow and find my meaning. I am a husband, dog owner/lover, spartan, motorcyclist, cyclist, drummer, socialite, foodie, and more. Because you never know what you love until you try.

Enthusiastic, industrious, logical, and confident.