Experience
Managing & Principal Designer
Ethos Life, San Francisco Ca. (Remote)
July 2022 - Present
Notable:
Rebuilt design practice; Defining design processes, designing strategic vision, establishing ongoing insight program through research, cx, and analytics, as well as designed and implemented new brand-wide design system to up-level product and stay consistent with marketing.
Developed the entire “self-serve” model for existing policyholders as the PM and Designer.
Achievements:
Designed quarter-over-quarter conversion adding up to more that 100% conversion lift.
Sr. UX Designer
GoodRx, Santa Monica Ca. (Hybrid)
April 2021 - July 2022
Notable:
Established a new, proven framework for growth incentivization.
Introduced insurance as new data touch-point for buyers.
Sr. UX Designer
Ladder Life, Palo Alto Ca.
June 2018 - April 2021
Notable:
Designed end-to-end experiences throughout the entire product, including a full rebrand.
Optimized team workflow by building a full scale design library in sketch with over 650 assets.
Achievements:
Led 0-1 visioning, design, and implementation of the native app, as a new acquisition channel.
Product Designer
eBay, San Francisco Ca.
June 2016 - June 2018
Notable:
Established the eBay’s use and process for usertesting.com
Achievement:
Delivered new first-time ux with social registration, increasing core company metric by 5+%.
User Experience Intern
Blizzard Entertainment, Irvine CA.
May 2015 - August 2015
Notable:
Implemented an application to support cross department employee interactions.
Associate Instructor
Indiana University, Bloomington IN.
August 2014 - May 2016
System Integration Analyst
Accenture, Chicago IL.
August 2012 - July 2014
Achievement:
Ohio Medicaid was one of 3 states to go live on time and budget, impacting over 3 million citizens, earning federal funding.
Apple Sale Professional
The Mac Experience, Bloomington IN.
January 2011 - May 2012
Achievement:
Reached highest level of Apple Sales system.
Design Consultant
Sanguine BioSciences, Santa Monica, CA.
July 2011 - September 2011
Notable:
Designed first iteration of e-commerce website and human-centered branding.
Design Specialist
Serve IT Internship, Bloomington IN.
January 2011 - May 2011
Notable:
SLT had a new website that supports their daily operations. http://sycamorelandtrust.org
Tools
Design - Slack, Figma, FigJam, Sketch, Usertesting.com, UserZoom, Dscout, InVision, Miro, Zeplin, Whimsical, JustInMind, Adobe Suite, Google Suite, Workflowy, Tableau, and Post-Its.
Main Methods - A/B testing, Affinity Diagramming, Competitive Analysis, Contextual Inquiry, Heuristic Evaluation, Interviews, Multi-variant testing, Participatory Design, Rapid Prototyping, Sketching and Whiteboard Ideation, Wireframing, and Workshops.
Technical - HTML, HTML 5, CSS, Oracle Policy Automation (OPA), MySQL.
*I prefer to use my technical knowledge as a unique perspective.
Education
M.S. Human Computer Interaction and Design Indiana University
May 2016
B.S. Informatics Indiana University
Minor in Graphic Design and Economics
May 2012
Involvement
CMSP Rider
San Francisco, CA
2017 - Present
Spartan Race Sprint and Super Runner
California
2016 - Present
Designers + Geeks Participant
San Francisco, CA
2016 - Present
IXDA Participant
New York, NY
2017
HCID Connect Coordinator
Bloomington, IN
September 2015 - February 2016
Alpha Sigma Phi Officer and Member
Bloomington, IN
November 2008 - May 2012
USY Pilgrimage Staff
Eastern Europe and Israel
June 2010 - August 2010, June 2011 - July 2011
Little 500 Cycling Achtung! Cycling
Bloomington, IN
August 2009 - April 2010
